Graham’s Port has launched its first-ever bartending competition, in which seven bartenders from around the world will convene in Porto to compete for a €1000 cash prize and six months’ supply of Blend N º5 and Blend N º12.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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